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Discover the impact of a 12-video campaign

Financia Business School gave us a clear mission: strengthen their brand image among young people on TikTok. The result? 12 ultra-short, dynamic videos tailored perfectly to the platform’s codes — all created from their existing footage. A smart branding strategy that grabs attention… and turns it into recognition.

What the algorithms expect from you in 2025

To maximize your visibility and skyrocket your audience, posting “from time to time” is no longer enough. Each social platform has its own rules and rhythm. Here’s the ideal posting frequency based on the latest trends:

Social network Social network
TikTok 4 to 7 videos per week
Instagram 4 to 5 Reels per week + daily Stories
Facebook 3 to 5 Reels-Stories per week
YouTube Shorts 3 to 4 Shorts per week
LinkedIn 2 to 4 posts per week
Snapchat 4 to 7 Snaps per week
Why sticking to this pace changes everything?
  • The algorithm loves consistency

    Each platform rewards active accounts. By posting frequently, you get into recommendation loops, increase visibility, and boost your organic reach.

  • Content tailored to the right platform

    One message doesn’t work everywhere: TikTok thrives on spontaneity, Instagram loves polished visuals, LinkedIn favors professional content. Our clips are designed to blend naturally with each platform and maximize performance.

  • More consistency = better results

    Each post is a chance to capture attention: the more present you are, the more touchpoints you create with your audience → directly leading to more followers, more engagement, and more conversions.

How does it work?

1Choosing the strategic angle of the campaign

Each campaign targets a single strategic angle and includes the production of at least 12 short clips (15 to 25s), based on a theme of your choice:

1Brand Awareness & Positioning
Reinforce the institution's reputation, values, and visual identity in the minds of prospects, partners, and alumni.
2Student Recruitment & Lead Generation
Generate information requests, completed forms, and registrations for a specific program.
3Alumni Journeys & Success Stories
Showcase alumni career paths and prove return on investment to new prospects.
4Thought Leadership & Expertise
Position professors, deans, and researchers as authoritative voices in their fields.
5Campus Life & Culture
Create an emotional connection by showing prospects everyday life on campus.
6Focus on Programs & Strengths
Inform prospects about course structure, specializations, and unique learning methods.
7Diversity, Equity & Inclusion (DEI)
Show commitment to an inclusive environment and celebrate community diversity.
8Corporate & Industry Partnerships
Build trust by showcasing collaborations with top companies and career pathways.
9Research & Innovation
Highlight the institution’s role in cutting-edge discoveries and societal impact.
10Community Engagement & Social Impact
Show how the school contributes to local and global communities and supports social causes.
11Executive & Continuing Education
Attract working professionals and lifelong learners to certificates, short courses, or executive MBAs.
12Startup Incubator
Showcase entrepreneurial support, incubation ecosystem, and project successes to attract founders, investors, and partners.

2Gathering your assets

  • Your 300 to 500 rushes max with a minimum of 45 minutes and maximum 1h30 total video time (uploaded to our secure management platform)
  • Your brand guidelines (logos, colors, fonts)

3Production & delivery

Production of 15–25 second clips
  • Considering your strategic angle & dedicated storytelling: we define a narrative thread aligned with your campaign objective and integrate it during the rough cut to select the shots that best tell the story.
  • Key clip extraction: the editor selects the most impactful footage from your rushes, validated during the rough cut, to serve your storytelling best.
  • Platform adaptation: each clip is reworked to match the specific requirements of the chosen network (TikTok, Instagram/Facebook Reels/Stories, YouTube Shorts, X, LinkedIn, Snapchat): format, design style, and placement of visual/textual elements.
  • Text and graphic overlays: adding name lower-thirds, animated logos, and short bumpers to enhance branding (per platform) and support the clip’s storytelling.
  • Optimisation audio: nettoyage des bruits et équilibrage des niveaux pour que la musique reste parfaitement audible dans ces formats ultra-courts.
  • Optimized 9:16 Export: Bitrate and compression settings for smooth streaming across all selected vertical channels.
Quality Assurance (QA)
  • Dedicated review to ensure respect of safe zones (uncut texts), readability, and sound/image sync.
  • Creation of an internal QA report before any client delivery.
File preparation
  • Clear file naming (clip1_CampaignTitle.mp4, etc.)
  • Deliverables packaged in a folder structure organized by format and platform on your Google Drive.
Validation and revision process

After delivery of the first 12 clips, you’ll receive a private link to preview all videos. You can then provide feedback (text changes, cuts, graphics, etc.). Each revision will be implemented by our editors promptly. You are entitled to two free rounds of revisions; any further changes will be billed.

Turn your old video rushes into
36 brand new 15–25 second clips for less than €50 per clip!

  • The prices below apply for stock footage (i.e., the total number of rushes you send us to complete the project) of at least 300 and up to 500 rushes from 2 seconds each, with a total video duration between 45 minutes and 1h30 provided by you and per strategic angle.
Choice of strategic angle