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WHY DEVELOP AN SEO STRATEGY WITH QUALITY CONTENT?

Organic Free Traffic

Free quality traffic! Using the power of search engines to lead relevant traffic to your website.

Gain advantage over your competition

Using a good strategy and superior content will help you to gain more visibility than your competitors in search engine results.

Branding

Thanks to link building and off-page optimization startegy, your brand has presence beyond your own website that also results in referred traffic.

Quality of Leads

On average, organic search leads have around 15% conversion rate, compared to only 1.7% for outbound marketing leads

Long-lasting Results

Once your website has a solid SEO strategy implemented, you can reap the benefits for a very long term result.

The 6 pillars of

1. Keywords search

What are the keywords typed by your potential clients?

2. Benchmark competitors

  • Who are your competitors?
  • What position does he comes out in search result?
  • How are they referenced?

Study of their SEO according to the 6 pilliars

3. Website tree structure: Sitemap

Clearly identified keywords and competitors benchmark, we will build the URL of each page.

  • Who are your competitors?
  • What position does he comes out in search result?
  • How are they referenced?

4. HTML Tag pages "meta tag"

  • Should contain the keywords identified
  • Each tag must be unique

5. HTML Semantics, content, internal links

Main tag :

  • Tag <h1>
  • Tag <h2>
  • Images: Tag <ALT>
  • Images: Tag <ALT>
  • Text content: <strong> ; <u> ; <em> ...
  • External and internal links must contain title and description tags
  • Must contain the identified keywords
  • Each tag must be unique

6. Backlink

"Authority" of page is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results first.

Number of relevant backlinks

Gives you a score: page authority

"Authority" of page is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results first.

Gives search engine results

Website Audit

SEO Audit

  • Basic Audit : Track and analyze your website’s data for SEO and usability.
  • Technical Audit : Check robots.txt, sitemap, crawl issues, indexing and content duplication
  • Speed and Structure Audit : Speed test, URL structures, meta title & description checking and content density
  • Competitor Websites Analysis : Identify what competing websites are targeting in terms of content and keyword

Check the health of your website

The page optimization plays a vital role in the ranking of a website, it is often neglected If you don't apply proper SEO optimization techniques to your website, you will hardly achieve high rankings. Site Audit helps make your website more accessible to search engine crawlers. It also ensures a positive user experience.

Set up an indexing campaign for :

  • Optimize your internal and external links ;
  • Add missing tags ;
  • Make your titles, meta descriptions and other HTML tags unique and understandable for your users and search engines ;
  • Fix missing images and assign an alt attribute to them ;
  • Find pages with duplicate content
  • Decide which problems to fix first

All problems related to indexing, content, images, links, accessibility and code fall into three groups depending on their severity: errors, warnings and remarks.
A report will show you the main issues, including the most frequently encountered on your website.

Prioritize SEO problems and decide what to solve first

Spotting problems can be difficult, especially when you manage multiple websites. You can't afford to spend days looking for every possible error in the code or looking for broken images or URLs.

Follow the progress of your site optimization

Our analytics reports will help you regularly monitor the progress of your website by providing you with a weekly or monthly technical SEO audit. You will be able to analyze the results of different SEO audits and follow the evolution of the number of problems as they go along and their resolution.

Detect all possible problems with your AMP pages

The AMP format (accelerated mobile pages) dominates the results of mobile search on a global scale. It simplifies the user experience and offers webmasters numerous promotion opportunities by speeding up the loading of their pages.

Keyword Ranking tracking & Competitors analysis and monitoring

Track your positions for any keyword

Whether your website is already well placed in the search results or starting to reach the first pages, you should always know its positioning in the results.

The Position Tracking tool allows you to track your website's ranking for keywords chosen from the top 100 of Google's organic search results. The data updated weekly shows you how your optimization efforts are advancing the ranking of your keywords in organic listings over time.

Also follow the ranking of your competitors' keywords. A comparison of your rankings and those of your competitors highlights the search terms you should focus on. You can add up to five competing domains in your follow-up campaigns.

Competitors analysis and monitoring

Improve your data set for your decision-making by knowing your competitors' Internet traffic

  • Unveil internet traffic and online performance
  • Monitor activities and marketing strategies
  • Discover new markets and new niches
  • Understand behavior and network consumption of your potential customers
  • Identify your leads, prospects and potential partners
  • Traffic Volume Assess total audience and compare your competitors' traffic volume
  • Traffic Sources Unveil how your websites gather their audiences: directly, via search, referral traffic, social networks and paid sources. See if your competitors have invested more in social networks, paid advertising or SEO
  • Desktop vs. Mobile Traffic Know the desktop and mobile traffic ratio and user engagement based on device type.
  • Geographic Distribution Determine the analyzed company's performance in different regions.
  • Subdomains Check the searched site's subdomains that get most of the traffic and use this knowledge to your advantage.
  • Destination Sites Identify business relationships, affiliate programs and networks of your competitors by studying the domains they give backlinks to. Detect a company's high-priority markets by checking links to localized versions of its websites.
  • Audience Overlap See if you're competing for the same audience with your main competitor, like other industry players. Explore the base of their marketing activities and the results of their media placements and partnerships.
  • Trend Monitoring Analyze all your competitors' statistics to predict and test the best moves.

See your competitors' best keywords

If content is king, keyword strategy is queen. Competitive intelligence is a powerful tool that allows you to find the best SEO keywords and get better rankings. With our tool's data, you'll be able to better understand your competitors' content strategy

  • Benefit from a global understanding of your competitors' keyword rankings on both desktop and mobile. Discover all their searched terms based on the domain's position in Google's top 20 organic search results
  • Evaluate keyword value. Compare them to key web performance indicators such as traffic, search volume, competition, number of search results and trend.
  • Visualize your competitors' landing pages displayed in results for each given keyword. Evaluating your competitors' web texts will give you new ideas to optimize your own content.

ON-PAGE OPTIMIZATION

On-page optimization

Adding the best possible keywords to the content, titles, descriptions and URLs of the website, in addition to linking internal pages with each other while maintaining a logical structure of the website.

  • Meta-data optimization
  • Content keyword density
  • URL structure optimization
  • Internal linking strategy
  • Rich snippets (structured data)
  • Alt tags
  • Display speed recommendations

Analyze Google ranking criteria that affect your website performance

It’s difficult to stay on top of Google’s ranking criteria because their algorithm evolves daily. Our tool allows you to quickly check if you respect all on / off page SEO elements, such as the relevance and quality of your content, reliability and reputation... You have the choice between doing this process manually, or using a much more efficient method, using 'On-page Optimization.

Receive actionable recommendations, generated from collected data

Using the SEO tactics of your competitors and the analytical research data from our tool, we will provide you with pragmatic suggestions. You will receive a well-defined actionable plan to improve your page ranking for the keywords you provide to us.

Do a thorough comparison analysis of the top 10 on Google

Depending on the idea for which you want more information, this report will provide you with comprehensive data for a given landing page by comparing the page to the results collected from your top 10 competitors. The assessment will cover the following aspects:

  • Semantically associated words and expressions, to enrich your content
  • Backlinks and traffic opportunities generated by referring sites
  • Content length compared to your top 10 rivals
  • Keyword usage in a specific element on your page and comparison with your competitors

Backlinks Audit

Do a deep analysis of backlinks

Backlinks are a way for your website to be trustworthy, to increase quality and to become more current. Inbound links are one of the most important factors in the success and popularity of your website, but it can be difficult to know where and how to get more backlinks.

Our tool lists for you all the pointed links to your website and helps you to get competitive links, an in-depth analysis of these in order to improve your link building strategy:

  • Discover the backlinks for a URL, a domain or a root domain.
  • Determine the degree of authority and the location of a reference domain.
  • View the anchor text of a backlink.
  • Display the URLs and titles of linked pages and target web pages.

Determine the authority of the referring domains

Google and other search engines are constantly changing their ranking algorithms and introducing new tactics to prevent high SEO through spam techniquess.

Despite this, search engines evaluate backlinks in the same way: quality is more important than quantity. It's therefore better to have 10 quality backlinks from secure sites than 50 backlinks from questionable websites.

We will check the number of backlinks on your website and rank them to tell you which are bad and which are good. We will also check if there is a very good domain referring to your website. Also discover the strong authority ties of your competitors.

Discover and remove potentially dangerous backlinks

We assess all of your backlinks and immediately tell you how risky you are to be penalized by Google. You will receive a toxicity score for each of your backlinks, calculated from 45 toxicity markers.

Keep a clean backlink profile with regular crawls

After scanning your backlink profile, this is just the beginning of your work. Unwanted and potentially dangerous links can appear at any time, so it is important to discover and delete them before being penalized by Google.

Our tool scans your website every two weeks. We will give you the number of new links recently detected and those that have been lost or broken and we will notify you if your website is at risk.

Link Building Suggestion

Off-page Optimization

Ensuring that a healthy number of external websites link to every page on your website. Additionally, registering the website on must-have entries such as Google Maps, Google My Business, etc. are also key in providing searchers with the right directions.

  • Backlink strategy
  • Social media optimisation
  • Q&A backlinks
  • Press releases / Guest blog posts
  • Business listings

Brand Monitoring

  • Monitor your brand reputation: Your brand reputation management journey begins with monitoring mentions, whether it's a positive review, a mediocre mention or complete discredit. And it only takes a few seconds for your mention to go viral.
  • Discover new opportunities
  • Knowing that a single mention from a popular blogger or even a customer can have more impact on your business than traditional advertising, it's imperative that you never stop looking for new opportunities to promote your brand through word of mouth.
  • Track backlinks
  • Knowing and, better yet, influencing what the internet has to say about you and your competitors is perfect for creating marketing buzz. But it can also help you boost your SEO and improve your web reputation!
  • Use the report to check the authority of referring domains and determine which ones deserve a partnership.

Advice and Support

This service is provided on each report in the form of comments and 'To Do' to give you things to apply immediately to optimize the website page by page and all themes related to SEO.

This service also includes 1 call per month with the person in charge of SEO and technical matters in your company and also an unlimited email question/answer service during the contract validity.

Full Audit & Recommendation Service

Don't know where to start? Don't know if your website is properly built and optimized for SEO? Use our 'FAR premium' service (Full Audit & Recommendation) for your website

Work delivery following the 6 pillars of SEO :

  • Thorough research and delivery of keywords to use.
  • ComAnalysis of competitors and definition of the keyword strategy + Content to be implemented.
  • Restructuring of the site structure (sitemap) and the URLs construction.
  • Definition of a new content strategy & restructuring of the existing.
  • Make all the “META” tags for each page.
  • Optimization of html content semantics on all pages of the site.

Pricing :

From 3 to 7 days of work billed according to the size of your website, which is an amount of 1.800 to 5.400 US$ for a complete and comprehensive strategic SEO recommendation for your site.

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Team Training Service

Do Do you have a digital marketer and content creator team? Do you want to manage SEO internally? Invest in the future and offer the best SEO training to your teams!

Pricing :

From 1.800 to 4.800 US$ depending on the number of people and number of hours.

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Pricing

Billed annually